The Healthy Grocery Initiative(HGI) works with Oakland independent grocery store owners to support business growth, build customer loyalty, and increase healthy food options, such as fresh, frozen, lightly processed, and packaged fruits and vegetables, in their communities. Our central goals are to uplift independent stores as viable, affordable, and health-promoting retail access points in their community, and to increase profits through healthier food sales.
HGI provides free support services to assist store owners with selling produce and healthy inventory profitably and meeting health-aligned business goals. We offer training in 8 retail areas, including produce management and merchandising. Established partners may be eligible to receive equipment upgrades or renovations (as funding is available).
Our Fresh Creds program deepens the impact of our food access work by allowing us to offer CalFresh-enrolled customers a 50% discount on California-grown fruits and vegetables. We offer the discount and associated marketing materials to small and medium-sized independent grocers or cooperatives.