FARMER NAME: POLI & SYLVIA YERENA
FARM LOCATION: WATSONVILLE/CASTROVILLE, CA
Poli and his wife were both born in Mexico and have 4 children, all who have grown up as part of a farming family. Though Poli has been a farmer all of his life, his farming career in California began on rented land as a Driscoll strawberry farmer. After what he describes as years of “barely scrapping the land”, Poli decided venture out on his own. He started out as a conventional farmer, but moved into organic farming when he saw the growing demand for organic produce. At first he didn’t think that growing organic would produce much, however, he was happily surprised to find that it did quite well. Now, he doesn’t understand why more farmers aren’t “going organic!”
The Yerenas not only farm using sustainable practices, but are also always looking to introduce native Mexican products into a growing market in a way that honors the land and provides healthy alternatives to the community.
in 2012, Yerena Farms was honored as the Monterrey Outstanding Small Business of the Year!