Meet Loren

Chef Loren Johnson launched Lojos Tacos, the breakfast taco spot at the San Francisco Ferry Plaza Farmers Market. Learn more about Loren's experience as a participant in our Food Business Pathways Program, and her business today!

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Workshop Series

Our 6-week series supports early-stage food-based entrepreneurs in making consistent sales and decisions to move forward, such as identifying their online branding and marketing, developing a budget and pricing their menu, and knowing their customers and audience.

1:1 Coaching

Following our workshop series, entrepreneurs are invited to one-on-one coaching where they craft individuals goals, and develop work plans with coaches to move forward on initiatives for their food businesses. This includes business formalization, marketing, access to funding, and product market testing.

Sales Channels

Entrepreneurs get connected with local sales channels, such as farmers markets and established food businesses, to pop-up and market test their products. This allows entrepreneurs to test and perfect recipes with different audiences and build their networks.

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The Mandela Food Business Pathways Program

Our Food Business Pathways Program assists aspiring Black, Brown, Latine, and Asian food-based entrepreneurs rooted in Oakland and Unincorporated Alameda County in ​planning, funding, and growing their businesses.

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Fall 2022 Cohort

Our workshop series runs for 6 weeks, on Thursday evenings from 5:30-7:30 PM, beginning on September 22 and ending on October 27. Group coaching then happens the following Tuesday evenings from 5:30-6:30 PM.