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Healthy Grocery Initiative

Our team works with independent grocery store owners in Oakland and unincorporated Alameda County neighborhoods to support business growth, build customer loyalty, and increase healthy food options.

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Fresh Creds

Our Fresh Creds program deepens the impact of our food access work by allowing us to offer CalFresh-enrolled customers a 50% discount on California-grown fruits and vegetables.

 

We offer discounts and associated marketing materials to small and medium-sized independent grocers or cooperatives.

The Healthy Grocery Initiative team works to uplift independent stores as viable, affordable, and health-promoting retail access points in their community, and to increase profits through healthier food sales. We offer training in eight retail areas, including produce management and merchandising. Established partners may be eligible to receive equipment upgrades or renovations (as funding is available).

ADA Forum

Due to excessive accessibility lawsuits against retailers in the state of California, Mandela Partners has teamed up with Guardian ADA to share knowledge and awareness of the Americans with Disabilities Act.

  • avoid being sued

  • gain strategies and solutions to meet compliance

  • create space that is accessible to everyone in the community

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Where to Shop

Check out our map of store partners! 

Fresh Tip

Try spending 10% of your monthly food budget at an independent store. Make your shopping list and buy what you can from your neighborhood market before going to a supermarket. 

Shifting the Narrative

Shifting the Food Desert Narrative in East Oakland by Healthy Grocery Initiative Manager, Amani Ali, debunks East Oakland's food desert myth.

According to this report released by the National Grocers Association (NGA) – 61% of SNAP program participants cite the “cost of healthy food” as a barrier to access. This is just one of many barriers SNAP participants face when shopping for healthy foods. The report goes on to say that independent community grocery stores play a critical role in supplementing and supporting the accessibility of SNAP benefits for program participants.

 

These community grocery stores provide access by offering the right program in the right place — “reaching communities that big-box stores do not find profitable.”